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This web site had the following in the site, "Rolling with an entourage just got easier." We noticed that the web site stated " Plan your party or become a vendor below! Helps pull off exceptional guys night out and bachelor party experiences." It also said " Our team has planned epic parties in top spots around the country and is focused on select cities, starting with Philadelphia and Atlantic City. Based on your given budget and group dynamic, the bottom line is that everyone has a great time! The first step in planning your next party is to complete our form." The header had bachelor party as the highest ranking optimized keyword. It is followed by guys night out, entourage, and party package which isn't as ranked as highly as bachelor party. The next words yourposse.launchrock.com uses is Philadelphia. Atlantic City was included and could not be understood by web engines.