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This web site had the following in the site, "If you want the best built bike in the world, then give us a call." We noticed that the web site stated " We will help you get your bike ready for operation." It also said " We are the leading experts in our industry for approval by both state and local government. We successfully passed legislation for regulation and operation for bike buses in the State of California. If you dont have an idea on where to start we can help. They truly want me to succeed and their passion for this business is contagious! Thank You for Signing Up!." The header had Off the Chain Bike Bus as the highest ranking optimized keyword. It is followed by Expansion Oppurtunity, Party Bike, and Bike Bus which isn't as ranked as highly as Off the Chain Bike Bus. The next words off-the-chain-bike-bus.launchrock.com uses is Beer Bike Expansion. Beer Bike was included and could not be understood by web engines.