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This web site had the following in the site, "The next generation fitness device that can safely create hundreds of pounds of real weight resistance on every muscle-group in your body; BUT." We noticed that the web site stated " The entire unit fits in your pocket." It also said " Weighs less than a cell phone. Can be used while free-standing on a wide open beach. Requires only 1 square-foot of space. We are giving away 100 EKO Trainers along with E. Arly Access Codes to the first 500 people who sign up! Thank You for Signing Up! Please share with your friends, family, and co-workers." The header had ekoTrainer as the highest ranking optimized keyword. It is followed by Product, Travel, and fitness which isn't as ranked as highly as ekoTrainer. The next words ekotrainer.launchrock.com uses is health. sports was included and could not be understood by web engines.