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This web site had the following in the site, "A new web service that will help you discover and share events based on your interests." We noticed that the web site stated " DAYSCHEME is based on an advanced algorithm that categorizes events and maps them to user interests." It also said " Avoid hunting through event lists just to find those you want to do. DAYSCHEME focuses on helping you plan and organize your schedule through a familiar calendar. It will also support exporting standards so you can still see whats ahead through your favorite existing calendar app." The header had DayScheme as the highest ranking optimized keyword. It is followed by Service, events, and recommendations which isn't as ranked as highly as DayScheme. The next words dayscheme.launchrock.com uses is interests. personal was included and could not be understood by web engines.