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This web site had the following in the site, "Critik is a universal feedback platform that." We noticed that the web site stated " Invites customers to speak up and businesses to listen in." It also said " Businesses use Critik to collect insightful feedback, respond to and reward customers, analyse business trends and innovate. Quick and easy mobile interface. A simple way for customers to provide better quality feedback. Centralised inbox for business to capture feedback, respond to and reward customers Critiks. Thank You for Signing Up! Please share with your friends, family, and co-workers." The header had Critik as the highest ranking optimized keyword. It is followed by Mobile App, launchrock, and feedback which isn't as ranked as highly as Critik. The next words critik.launchrock.com uses is feedback app. review was included and could not be understood by web engines.