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This web site had the following in the site, "App is a period management platform for women who are underserved and underrepresented in feminine hygiene." We noticed that the web site stated " Do you have issues managing your period? Do you have heavy bleeding? Do you have extreme pain? You are not alone." It also said " Over 10M women experience the same. Globally, we find a much bigger number with over 250M without basic period needs. App will provide a personal, customized and secure home where you can be yourself, so you can take better care of yourself. your body is your gem." The header had BUPeriod as the highest ranking optimized keyword. It is followed by Mobile App and Women which isn't as ranked as highly as BUPeriod.