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This web site had the following in the site, "A unique boutique Pilates studio in Sydenham - offering a new type of Pilates group class using the spine corrector, magic circle and light weights to allow you to work your body in a whole new way." We noticed that the web site stated " With no more then four people in a class you will get the individual attention you need." It also said " Before we launch in Jan 2017 we would love to get your views. GET A FUNCTIONAL BODY YOU ARE PROUD OF. Get notified when we open. Thank You for Signing Up! Please share with your friends, family, and co-workers." The header had BodyAlign as the highest ranking optimized keyword. It is followed by pilates, spine corrector, and privates sessions which isn't as ranked as highly as BodyAlign. The next words bodyalign.launchrock.com uses is pilates classes. boutique pilates studio was included and could not be understood by web engines.