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This web site had the following in the site, "The friendlier, greener approach to recessed lighting." We noticed that the web site stated " By LEDified, is the worlds friendliest recessed light." It also said " We combined the most energy-efficient LED technology with an everyday practical home tool - the remote control - to give homeowners everywhere the power to control the brightness or color of their lighting with the click of a button! All you need to do to change your environment is point and click! Prouder of this vote of confidence from the American public! Sign up to reserve your EVA today!." The header had EVA as the highest ranking optimized keyword. It is followed by Product and launchrock which isn't as ranked as highly as EVA.