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This web site had the following in the site, "StrengthCrate is a new monthly subscription service on a mission to help you Train Out of the Box." We noticed that the web site stated " Each month, StrengthCrate sends a box of premium fitness products straight to your door." It also said " All hand-picked to help you. Stay you at the top of your game. Sign up here to stay up-to-date on the latest and greatest from StrengthCrate! Thanks for joining the StrengthCrate revolution! Or share this URL." The header had StrengthCrate as the highest ranking optimized keyword. It is followed by Product, launchrock, and Gym which isn't as ranked as highly as StrengthCrate. The next words 6umg97ohvdbbm18l5y2p7kory.launchrock.com uses is Lifting. Running was included and could not be understood by web engines.